Leading Through Crisis - Lessons from the C-Suite

The Commsultant’s Playbook: Managing Risk in the Age of Instant Narrative
Featuring Lisa Bowman

In today’s environment, reputation risk moves faster than facts. One screenshot, one operational misstep, or one misunderstood message can trigger real financial and brand consequences within minutes.

In this highly interactive session, marketing executive and former Global Chief Marketing & Communications Officer for United Way Worldwide, Lisa Bowman, shares a practical executive framework for identifying, managing, and responding to crisis in the age of instant narrative.

Drawing on real-world case studies including American Eagle, McDonald’s, and Boeing, Lisa challenges leaders to rethink how they define crisis, how quickly they respond, and how communication decisions directly impact stock performance, customer trust, and long-term brand equity.

This session is designed for senior leaders who understand that silence is no longer neutral and that communication is now a core business competency, not a support function.