Growth doesn’t happen by accident—especially in times of rapid change.
As we move into 2026, revenue leaders are facing a new reality: tighter budgets, smarter buyers, evolving AI tools, and higher expectations for measurable ROI. The old playbooks aren’t enough.
This session brings together experienced executives to explore how modern organizations drive sustainable top-line growth. We’ll dig into the practical decisions leaders must make around pricing, go-to-market alignment, and where to focus limited resources for maximum impact.
Whether you’re responsible for sales, marketing, product, or overall business strategy, this webinar will provide actionable insights to help you grow revenue with clarity and confidence in the year ahead.
This webinar delivers a practical, executive-level roadmap for driving sustainable revenue growth in 2026—focusing on the decisions that matter most: pricing strategy, go-to-market alignment, and where to invest limited time and resources for maximum impact.
Top 3 Takeaways:
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How to Strengthen Pricing and Value Capture: Learn how top organizations evaluate pricing models, defend margins, and communicate value in a way that wins business without racing to the bottom.
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How to Align Sales, Marketing, and Product Around Growth: Understand what real cross-functional alignment looks like—and how to create a unified revenue engine instead of disconnected departments.
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How to Prioritize Growth Efforts for Maximum ROI: Gain a clear framework for deciding when to focus on customer expansion versus new logo acquisition, and how to balance both effectively.
Topics/Questions Addressed:
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Pricing Strategy and Value Capture: How to evaluate pricing models, protect margins, and position value in competitive markets.
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Aligning Sales, Marketing, and Product: Breaking down silos to create a unified revenue engine that actually works.
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Customer Expansion vs. New Logo Hunting: Where to focus growth efforts—and how to balance retention, upsell, and acquisition.
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Leading Through Market Uncertainty: Decision frameworks executives use to adapt quickly without losing momentum.
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Modern Metrics That Matter: The KPIs and dashboards revenue leaders rely on to drive smarter decisions.
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Practical Execution in 2026: Real-world tactics for improving pipeline quality, deal velocity, and long-term customer value.
Speaker Information:
Robert Zuckman, Certified Sales Leader (CSL)
Robert Zuckman is a revenue and sales leadership executive with more than 30 years of experience helping organizations drive growth and navigate change. He works with CEOs, founders, and sales leaders to assess current performance, define strategic priorities, and build the structure and capabilities needed to scale.
As a fractional VP of Sales and Certified Sales Leader with Sales Xceleration®, Robert partners with companies that need senior-level sales leadership but aren’t yet ready for a full-time executive. His expertise spans sales strategy, team design, management systems, coaching, and execution.
With experience leading and advising organizations from early-stage teams to large enterprises—including roles at Accenture and Salesforce—Robert brings practical insight and proven frameworks to help leadership teams build stronger, more predictable revenue engines.
LinkedIn: Robert Zuckman
Please refer to the link and zoom credentials below:
GSU EMBA is inviting you to a scheduled Zoom meeting.
Date: February 17th 2026
Time: 12 pm – 1 pm
Join Zoom Meeting
https://gsu-edu.zoom.us/j/85030979175?pwd=fNzTT4viUsRQEKUENVydq9FUAFwsro.1
Meeting ID: 850 3097 9175
Passcode: 496325
